Corporate Advisory
Strategic counsel, public company readiness, transaction advisory, capital formation, and mergers and acquisitions.
New York · Hong Kong
Growth advisory for the technology era.
Ellery Voss Advisors is a tech-enabled growth advisory firm serving emerging companies at the intersection of technology and high-growth industries.
Read Our Research →About Us
Advisors at the intersection of technology and high-growth industries.
Ellery Voss Advisors is a New York and Hong Kong-based tech-enabled growth advisory firm serving growth-stage and emerging companies at the intersection of technology and high-growth industries.
The firm advises clients on mergers and acquisitions, capital formation strategy, public company readiness, and strategic growth initiatives.
We combine deep sector research with hands-on advisory expertise to help companies navigate complex markets, attract strategic capital, prepare corporate infrastructure for institutional investment and go-public transactions, and build durable competitive positions.
What We Do
We help companies grow.
Global Connectivity
Cross-border market access, team building, and market-entry and communications strategy.
Research
Data-driven analysis, deep sector expertise, product-market fit, and tech-enabled launches.
Independent research. Actionable insight.
Our advisory work is grounded in proprietary, independent analysis — beginning with our inaugural report on the global short-form drama industry.
View the Report →Insights
Interview
Inside Europe's Emerging Microdrama Market: A Conversation with Lukasz Wysocki, Founder of MediaSpurs
An original interview with Lukasz Wysocki, founder and managing director of MediaSpurs and a 20-year TV, streaming, and media-tech veteran (NBCUniversal, Sky, Hayu, Polsat Group), on Europe's fast-emerging microdrama market — from Central & Eastern European audience readiness and distribution through broadcasters and telcos, to genre travel, platform dynamics, and where brand and subscription revenue head next.
Read the Interview →
Interview
Inside the Global Micro-Drama Boom: A Conversation with Shu Ye, COO of Pinflow
An original interview with Shu Ye (Ye Shu) of Pinflow, Inc. and a former ByteDance executive, on the rise of AI-driven short drama — from China's $14B consumer market to Western audience adoption, platform economics, Hollywood's entry, and where the industry heads by 2031.
Read the Interview →
Inaugural Report
Short Drama: From Niche to Mainstream — The Global AI Phenomenon
Our first industry research publication details how short drama and short-form video are set to grow from a $12.2 billion market into a nearly $70 billion market within five years — and what that means for producers, platforms, and investors. Drawing on proprietary analysis, it traces the format's rise from a niche experiment in China to a global consumer phenomenon, examines the AI tools now compressing production timelines and costs, and maps where audience engagement, monetization, and strategic capital are moving next.
Download the Executive Summary →To request a complete copy of the report, please contact us.
$70B
Projected global short-drama market by 2031, up from $12.2B today.
$7.0B
China's 2024 consumer market — surpassing its $5.9B box office.
$4.70
U.S. revenue per download — more than twice the global average.
60–100
Episodes per series, each running 60 seconds to five minutes.
Press Releases
Ellery Voss Advisors launches with independent research report projecting a $70 billion short-drama market by 2031.
The firm debuts with an independent report on the short drama and short-form video industry — projecting growth from $12.2B to nearly $70B within five years.
Ellery Voss Advisors launches with independent research report projecting a $70 billion short-drama market by 2031.
The firm debuts with an independent report on the short drama and short-form video industry — projecting growth from $12.2B to nearly $70B within five years.
New York and Hong Kong, August 10, 2026 (GLOBE NEWSWIRE) — Ellery Voss Advisors, a New York and Hong Kong-based tech-enabled growth advisory firm, today announced the release of a new report focused on the short drama and short-form video industry. The report — titled Short Drama: From Niche to Mainstream, the Global AI Phenomenon — details how the industry is set to grow from a $12.2 billion industry to a nearly $70 billion industry in the next five years.
In a sign of accelerating mainstream adoption of short-form vertical content, Disney and TikTok recently announced a first-of-its-kind global deal bringing fan-created short-form vertical video content from TikTok to Disney+, through Disney's newly launched "Verts" short-form video feature. The announcement underscores the broader trend Ellery Voss documents in this report: the world's largest entertainment companies are moving decisively into the short-form vertical content space.
An entertainment phenomenon that began in China, short drama consists of high-impact, sixty-second to five-minute dramatic episodes in a series of 60–100 total episodes. Romance, family drama, youth topics, and workplace drama are all popular dramatic themes around the world. What began as a niche testing ground during the COVID era grew into a $7.0 billion consumer market in China, which in 2024 first surpassed the Chinese box office of $5.9 billion. Producers are rapidly expanding content output as AI tools compress production timelines, lower costs, and enable real-time testing of themes and storylines based on audience-engagement data.
"In today's attention-deprived entertainment environment, the enhanced feedback loops of short drama and short-form video are driving rapid adoption in the United States. Strong consumer spending metrics are attracting global investors and multi-national entertainment companies to the sector."
— Michael Tew, Managing Partner and co-author of the report
The United States, the largest short drama market outside of China, is the highest-yielding market for in-app purchases with an average $4.70 in revenue per download — more than twice the global average. Japan follows shortly behind at $4.13 per download. In-app revenue is a key metric for short drama platforms as a measure of audience engagement and return on investment for production value. This type of revenue yield is beginning to attract global entertainment investors and strategic capital allocators as the short-form video and short drama markets experience tremendous growth.
For inquiries, or to request a copy of the report, contact Ellery Voss Advisors at Inquiries@elleryvoss.com.
About Ellery Voss Advisors, LLC
Ellery Voss Advisors is a New York and Hong Kong-based tech-enabled growth advisory firm serving growth-stage and emerging companies at the intersection of technology and high-growth industries. The firm advises clients on mergers and acquisitions, capital formation strategy, public company readiness, and strategic growth initiatives. Ellery Voss combines deep sector research with hands-on advisory expertise to help companies navigate complex markets, attract strategic capital, prepare corporate infrastructure for institutional investment and go-public transactions, and build durable competitive positions.
The firm's inaugural industry research publication — The Short-Form Drama Industry: From Niche to Mainstream — reflects its commitment to proprietary, independent analysis as a foundation for client advisory work.
Forward-Looking StatementsThis press release contains forward-looking statements, including projections regarding market size, growth rates, and industry trends. These statements are based on Ellery Voss Advisors' proprietary research and analysis as of the date of this release and involve known and unknown risks and uncertainties. Actual results may differ materially from those projected. Ellery Voss Advisors undertakes no obligation to update or revise any forward-looking statements as a result of new information, future events, or otherwise.
Research DisclaimerThe Ellery Voss Short-Form Drama Industry Report is an independent research publication prepared for informational purposes only. It does not constitute investment advice, a solicitation, or an offer to buy or sell any security or financial instrument. The information contained herein has been obtained from sources believed to be reliable but is not guaranteed as to accuracy or completeness. Ellery Voss Advisors, LLC and its principals may have advisory relationships with companies discussed in this report.
ContactEllery Voss Advisors, LLC · Inquiries@elleryvoss.com · www.elleryvossadvisors.com
Team
Michael Tew
Managing Partner
Michael Tew is the Managing Partner of Ellery Voss Advisors and brings 25 years of experience across entrepreneurial finance, corporate advisory, and capital markets. His career spans the full transaction lifecycle — from early-stage venture formation and SPAC structuring to private equity operating partnerships and public market advisory — with particular depth in emerging and technology-driven industries.
Mr. Tew has served as CEO, CFO, principal, and advisor across transaction-focused companies and fund management firms. Notable engagements include a global aviation Chapter 11 reorganization, a financial technology sector IPO, and principal, research, or advisory roles in more than 100 Special Purpose Acquisition Company transactions. He was a founder of a specialist policy advisory firm and a health-care think tank, and has been an active participant in shaping market structure across several high-growth sectors.
Earlier in his career, Mr. Tew served as Vice President on a top-ranked investment research team at Bear, Stearns & Co., covering hospitality, leisure, and gaming — becoming the youngest officer in the firm's history. Prior to Bear Stearns, he was a consultant with PricewaterhouseCoopers' Hospitality and Leisure practice.
Mr. Tew holds a B.S. in Finance and International Business and an Executive MBA from New York University's Stern School of Business. He has also studied at Groupe HEC (Paris), SDA Bocconi (Milan), and Wirtschaftsuniversität (Vienna), and was the youngest participant ever selected for the American Council on Germany's Young Leaders Program.
Contact
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